In Guinea-Bissau, the exit intent popup rate has increased slightly to 27.4% in 2026, reflecting growing awareness of digital marketing tactics. The conversion rate remains modest at 1.8%, highlighting the need for improved UX and targeted strategies to boost online sales. Mobile device usage dominates, with nearly 77% of users browsing via smartphones, emphasizing the importance of mobile-friendly website design to enhance user engagement.
The average session duration stands at just over three minutes, indicating users are somewhat engaged but could benefit from more compelling content. The bounce rate remains high at 58.3%, suggesting many visitors leave without exploring further. Efforts to optimize page load times and personalize content could significantly reduce bounce rates and increase overall digital performance in Guinea-Bissau.