In Guinea-Bissau, email marketing continues to grow, with a notable increase in personalized email campaigns leading to higher engagement rates. The adoption of email personalization tools has reached 65%, reflecting the country's digital maturity and businesses' focus on targeted communication. Mobile device usage remains dominant, with 71% of emails opened on smartphones, emphasizing the importance of mobile-friendly content for marketers.
Despite the promising engagement metrics, the overall open rate stands at 22.5%, indicating room for improvement in subject line effectiveness and list segmentation. Personalized emails are contributing to an average revenue of about $200 per campaign, which shows potential for growth as more companies leverage advanced data analytics. Continued investment in digital infrastructure will likely enhance these figures further by 2026.