Guinea-Bissau's e-commerce sector is rapidly expanding in 2026, with revenues reaching approximately USD 45 million. The increase in online shopping is driven by improved mobile internet access and a growing smartphone user base, which now accounts for 65% of e-commerce transactions. Personalization features are becoming more common, with nearly half of the platforms offering tailored recommendations to enhance user experience.
Despite the growth, Guinea-Bissau's e-commerce infrastructure faces challenges such as limited digital payment options and logistical hurdles. However, the rising adoption of mobile commerce and personalized shopping experiences indicates a promising future. Continued investments in digital infrastructure and payment systems will be crucial for sustaining this upward trajectory and expanding market reach.