Guinea-Bissau's digital landscape in 2026 shows a high bounce rate of 78.4%, indicating many visitors leave after viewing a single page. Mobile users tend to have an even higher bounce rate at 83.2%, reflecting mobile engagement challenges. The average session lasts just over a minute, suggesting limited user engagement, which emphasizes the need for improved website content and user experience to retain visitors.
Traffic is predominantly organic, with 45% coming from search engines, signaling growing digital awareness. Direct visits account for 30%, implying brand awareness or bookmarked pages. Referral and paid traffic are relatively low, highlighting opportunities for digital marketing expansion. Improving website relevance and performance could significantly reduce bounce rates and enhance online engagement in Guinea-Bissau.