Guinea-Bissau's AI adoption in marketing remains modest at 12%, reflecting ongoing digital infrastructure development. Investment levels are increasing, with companies spending around €150,000 annually on AI tools, indicating growing recognition of AI's potential. Notably, over a third of marketing campaigns now leverage AI analytics, enhancing targeting and personalization efforts. The use of customer data is also rising, with 68% incorporated into AI strategies, boosting campaign effectiveness.
The AI software market is projected to reach €8 million in 2026, driven by local startups and multinational firms expanding their digital marketing efforts. As AI technology matures, small and medium enterprises are beginning to adopt AI solutions to compete in digital spaces. Continued investment and infrastructure improvements are expected to accelerate AI adoption further, transforming Guinea-Bissau's marketing landscape over the coming years.