In 2026, Guatemala's Wix user base has expanded significantly, reflecting increased digital adoption among entrepreneurs and small businesses. The number of websites built through Wix now exceeds 250,000, showcasing a thriving online presence. Mobile optimization remains a priority, with 85% of sites being mobile-friendly, which aligns with the country's growing mobile internet usage and digital engagement.
The digital economy in Guatemala is flourishing, with an estimated revenue contribution of USD 2.1 billion. This growth is driven by small businesses leveraging Wix for online sales, marketing, and brand visibility. As internet penetration deepens, more Guatemalans are turning to website builders to establish their digital footprint, fostering economic development and entrepreneurship across diverse sectors.