Guatemala has seen steady growth in website creation, with over 45,000 websites utilizing CMS platforms by 2026. WordPress remains the most popular choice, capturing 62% of the market, indicating a preference for open-source solutions. The rise of user-friendly builders like Wix reflects increased digital adoption among small businesses and entrepreneurs.
Average website traffic has increased to around 12,500 visits per month, showcasing improved online engagement. The typical cost of building a website has remained affordable at approximately Q1,200, enabling more local businesses to establish an online presence. This digital expansion signifies Guatemala's growing reliance on online platforms for commerce and communication.