Guatemala's digital advertising landscape continues to expand rapidly, with video ads accounting for a significant portion of the marketing budget, totaling USD 150 million in 2026. The increased adoption of online video platforms and mobile streaming has driven this surge, reflecting the country's growing digital consumption. PPC campaigns are also on the rise, with USD 60 million spent, highlighting the importance of search marketing for local businesses seeking visibility.
The average CPC of USD 0.45 suggests competitive yet affordable advertising costs for advertisers. The presence of over 4,200 active digital advertisers indicates a vibrant market, with small and medium enterprises leading the investment. As digital literacy improves and internet access expands, Guatemala's online advertising sector is poised for sustained growth, offering new opportunities for brands targeting local consumers.