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Digital Advertising Statistics in Guatemala (2026)

Updated March 2026 · Guatemala · Digital Advertising

150

Digital Ad Spend (USD millions)

Guatemala's digital ad expenditure projected to reach $150 million in 2026.

35%

Percentage of Digital Ads in Total Advertising

Digital ads will constitute 35% of total advertising spend in Guatemala by 2026.

72%

Mobile Advertising Penetration (%)

72% of Guatemalan digital ad budget allocated to mobile platforms in 2026.

1.2%

Average Digital Ad Click-Through Rate (%)

The average CTR for digital ads in Guatemala is expected to be 1.2% in 2026.

120

Number of Digital Advertising Agencies

Approximately 120 agencies specializing in digital advertising operate in Guatemala in 2026.

Frequently Asked Questions

What is the projected digital ad spend in Guatemala for 2026?

Guatemala's digital advertising expenditure is expected to reach approximately $150 million USD in 2026.

How significant is mobile advertising in Guatemala's digital marketing?

Mobile advertising is predominant, accounting for about 72% of the total digital ad spend in 2026.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

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More Statistics for Guatemala

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.