3.8%
Average Conversion Rate
Guatemalan e-commerce checkout process
68%
Average Cart Abandonment Rate
Rate during checkout in Guatemala
74%
Mobile Checkout Usage
Percentage of transactions via mobile devices
5 minutes 20 seconds
Average Checkout Time
Time taken for completing a checkout
Mobile wallets 41%, Credit cards 35%
Payment Method Preference
Most used payment methods in Guatemala
In 2026, Guatemala's e-commerce sector shows a steady increase in checkout conversion rates, reaching 3.8%. Mobile wallets dominate transactions, accounting for 41%, reflecting a shift towards mobile-centric shopping. Despite improvements, cart abandonment remains high at 68%, indicating potential UX issues or trust barriers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.