Guatemala's affiliate marketing sector has seen significant growth in 2026, with total spending reaching approximately $45 million. The rise in e-commerce has driven more businesses to leverage affiliate networks, resulting in increased revenue and more opportunities for marketers. Mobile traffic continues to dominate, reflecting the country's expanding smartphone penetration and digital adoption.
The expanding digital economy and improved internet infrastructure have contributed to the growth of affiliate marketing in Guatemala. As more brands recognize the value of performance-based marketing, the affiliate industry is expected to further mature, offering lucrative opportunities for local marketers and international companies targeting Guatemalan consumers.