In 2026, Grenada's YouTube user base has grown to approximately 150,000, reflecting increased digital adoption across the island. Users spend around 18 hours monthly consuming diverse content, presenting ample opportunities for brands to engage audiences through targeted video marketing strategies. The rising ad spend of USD 12 million indicates a significant shift towards digital advertising, with businesses recognizing the platform's potential for reach and engagement.
Despite Facebook remaining dominant, YouTube's influence continues to expand, driven by high engagement rates and local content creators. Marketers are leveraging video to connect with consumers, especially younger demographics. As digital literacy deepens, Grenada's social media marketing landscape is expected to become more sophisticated, fostering stronger brand-consumer relationships through innovative content and campaigns.