Grenada's digital advertising market is steadily growing, with an estimated expenditure of $12.3 million in 2026. Mobile advertising dominates the scene, accounting for over 60% of the total ad revenue. Despite the positive growth, digital ad fraud remains a concern, with an estimated rate of 4.8% that marketers need to address through improved verification tools and analytics. Local businesses increasingly leverage online platforms to reach consumers, especially via mobile channels, given the high mobile penetration rate.
E-commerce activity is flourishing, with approximately 38.5% of Grenadian consumers engaging in online shopping in 2026. The average CTR of 1.2% indicates that digital ads are effectively reaching audiences, though there's room for improvement. As digital literacy and internet access expand, the market is expected to diversify further, offering new opportunities for advertisers to innovate and reduce ad fraud impact. Continued investment in digital infrastructure will be key for sustaining growth.