In 2026, Grenada's affiliate marketing landscape is marked by an average cookie duration of 15 days, facilitating effective tracking of referrals. The number of active affiliate marketers has grown to approximately 2,300, reflecting increased digital engagement. Total affiliate revenue is estimated at EC$4.8 million, driven by rising consumer online activity and targeted marketing strategies. The conversion rate remains healthy at 4.2%, indicating effective campaigns.
Mobile devices account for over 60% of affiliate traffic, highlighting the importance of mobile-optimized content. As Grenada continues to embrace digital commerce, affiliate marketing will play an increasingly vital role in local e-commerce growth. Businesses are leveraging longer cookie durations and higher engagement to maximize ROI. The evolving digital ecosystem suggests sustained expansion of affiliate programs and new monetization opportunities in the coming years.