Grenada's digital advertising sector is experiencing steady growth, with a projected total ad spend of USD 12 million in 2026. The ad tech market is estimated at USD 3.6 million, reflecting increasing adoption of digital tools and analytics. Mobile advertising dominates the landscape, accounting for 65% of all digital ad investments, driven by high mobile device penetration and internet access. Programmatic advertising continues to grow, now making up 40% of ad purchases, signaling a shift towards automation and data-driven targeting.
The digital ecosystem in Grenada is attracting more agencies, with 15 active firms specializing in digital marketing and ad tech services. This trend indicates a maturing digital economy, supported by government initiatives to improve internet infrastructure. As digital ad spending expands, local businesses are leveraging advanced ad tech solutions to reach consumers more effectively, setting the stage for sustained growth and innovation in Grenada's advertising industry.