In 2026, Greece has seen a substantial increase in websites built using CMS platforms, with over 1.2 million active sites. Wix remains the dominant builder, capturing 35% of the market, followed by WordPress and Shopify. The rapid adoption of mobile-responsive designs has contributed to higher user engagement and improved site performance, with an average score of 78 out of 100.
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The Greek digital landscape continues to evolve, driven by small businesses and entrepreneurs adopting website builders for online presence. The annual growth rate of 8.5% indicates a thriving web development sector, supported by increased accessibility and affordable tools. This trend is expected to boost e-commerce and digital marketing efforts across Greece, fostering economic growth and digital literacy.