Greece has seen a significant increase in user research spending, reaching approximately 45 million USD in 2026. This surge reflects a growing focus on understanding consumer preferences and optimizing digital experiences. The average conversion rate of 4.8% indicates improved effectiveness of online platforms, driven by targeted UX improvements and personalized content strategies.
Mobile engagement continues to dominate, with 78% of users interacting via mobile devices, prompting companies to prioritize mobile UX design. The UX budget of 38 million EUR underscores the country's commitment to enhancing digital interfaces, which has contributed to a customer satisfaction score of 82. Overall, Greece's digital landscape is evolving rapidly, fostering better user experiences and increased customer loyalty.