In Greece, social commerce continues to grow, with a projected return rate of 8.5% in 2026, reflecting improved product descriptions and buyer protections. The average order value has increased slightly to €85, indicating consumer confidence and higher-value transactions online. Mobile shopping dominates, accounting for 62% of sales, which emphasizes the importance of mobile-friendly platforms in Greece's digital retail landscape.
Customer satisfaction scores are relatively high at 78/100, showing positive consumer experiences. Digital payment methods are widely adopted, with 70% of users preferring cashless transactions. This trend supports the growth of social commerce and suggests enhanced trust and convenience, vital for future expansion. Retailers focusing on seamless mobile experiences and transparent return policies are likely to succeed in this evolving market.