Social Commerce Conversion Rate Statistics in Greece (2026)

Greece's social commerce sector is growing steadily, with a 4.7% conversion rate in 2026, reflecting increased consumer trust and platform integration. The total revenue from social shopping has reached approximately €1.2 billion, driven by a surge in mobile app usage and influencer marketing. With 3.8 million users engaging in social commerce, businesses are leveraging targeted campaigns to boost sales and customer loyalty.

The average order value remains around €45, indicating consumers are making meaningful purchases via social media channels. Mobile devices dominate social commerce activities, accounting for 72% of transactions, emphasizing the importance of mobile-friendly websites and apps. Greece’s digital infrastructure and social media adoption continue to support robust growth in this sector, shaping future retail landscapes.