Greece has seen a significant increase in mobile deep linking usage, with 65% of users engaging with deep links in 2026. This growth is driven by increased smartphone penetration and the rising importance of personalized mobile experiences. Mobile marketing revenue is projected to reach €1.2 billion, reflecting greater investment by brands seeking to enhance user engagement and conversion rates through targeted campaigns.
Average app engagement remains high at nearly 8 minutes daily, indicating strong user interest. The conversion rate of 28% via deep links demonstrates their effectiveness in driving actions such as purchases or sign-ups. The number of active campaigns indicates a mature digital marketing ecosystem, with brands continuously leveraging deep linking to optimize their outreach and improve ROI in Greece.