Greece has seen a significant rise in affiliate marketing participation, with an estimated 45,000 active affiliates in 2026. The total revenue generated has reached approximately €120 million, reflecting the country's expanding digital economy. The average earnings per affiliate indicate a healthy industry with increasing monetization opportunities for digital entrepreneurs.
This growth is driven by increased internet penetration and the popularity of e-commerce platforms among Greek consumers. As more brands invest in digital channels, affiliate programs are becoming a vital part of marketing strategies, fostering more opportunities for marketers and contributing to Greece's digital transformation.