Greece's affiliate marketing landscape in 2026 shows a significant shift towards mobile, with 68% of revenue originating from mobile devices. This trend highlights the importance of mobile-optimized content and campaigns, especially as smartphone penetration continues to grow. The total affiliate market revenue is projected at €1.2 billion, reflecting steady growth driven by increased digital ad investments and changing consumer behaviors.
The digital advertising sector in Greece is expanding at an annual rate of 12%, supporting the growth of affiliate marketing channels. With around 45,000 active affiliate marketers, the industry is becoming more competitive and sophisticated. The average e-commerce conversion rate of 4.5% indicates improving effectiveness of affiliate campaigns, suggesting that marketers are leveraging data-driven strategies to optimize results.