Affiliate Marketing Statistics in Greece (2026)

In Greece, affiliate marketing continues to flourish with an impressive average ROI of 165% in 2026. The sector has seen consistent growth driven by increased digital adoption and mobile commerce, which now accounts for over 70% of affiliate traffic. The number of active Greek affiliate marketers has reached 45,000, reflecting a vibrant and expanding ecosystem that benefits both local and international brands.

Annual revenue from affiliate marketing in Greece has surpassed €120 million, highlighting the sector's contribution to the digital economy. Key industries such as travel, e-commerce, and hospitality dominate the market, leveraging affiliate channels to attract tourists and consumers. The rising trend underscores Greece’s shift toward digital marketing strategies as a vital revenue stream for businesses and entrepreneurs alike.