In Greece, the number of influencers engaging in affiliate marketing has risen to approximately 25,000 in 2026, reflecting a 15% increase over the past year. Influencers are earning an average of €1,200 monthly from affiliate campaigns, contributing significantly to the digital economy. The total affiliate marketing revenue in Greece is estimated at €300 million, showcasing a steady growth driven by increased brand collaborations and consumer trust in influencer recommendations.
The crossover between affiliate marketing and influencers in Greece continues to expand, with nearly half of all influencers actively participating in affiliate campaigns. The growth rate of 12% indicates a robust trend, supported by rising digital literacy and the popularity of social media platforms. This convergence is expected to further boost local e-commerce and digital advertising sectors, making Greece a notable emerging market in influencer-driven affiliate marketing.