$45 million
Total Digital Out-of-Home Revenue
Ghana's digital OOH revenue in 2026, reflecting rapid growth in digital ad spend.
12,500
Number of Digital OOH Screens
Total digital screens installed across urban centers and highways in Ghana.
38%
Digital Advertising Penetration Rate
Percentage of total OOH advertising budget allocated to digital formats.
8,200
Average Daily Digital OOH Impressions per Screen
Average number of daily impressions per digital screen in major cities.
22%
Digital OOH Market Share of Total OOH
Digital out-of-home advertising's proportion within the overall OOH market.
The digital advertising sector in Ghana is expected to continue its rapid growth, with digital OOH contributing substantially to overall ad revenues. The high daily impressions per screen indicate strong audience engagement, making digital OOH a vital component of Ghana's advertising ecosystem. As digital infrastructure improves, further adoption of innovative formats like programmatic and interactive screens is anticipated, boosting the sector's overall impact.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.