Georgia has seen rapid growth in automation adoption, with 65% of businesses integrating workflow systems by 2026. The investment of USD 150 million underscores the country's commitment to digital transformation, boosting productivity significantly across sectors. Marketing automation is particularly prevalent, with over 70% of firms leveraging platforms to enhance customer outreach and retention.
The impact of automation extends beyond operational efficiency, contributing to a 45% increase in customer engagement. Georgian companies are increasingly recognizing automation as a strategic tool, enabling personalized marketing and streamlined workflows. As digital infrastructure improves, automation's role in driving economic growth and competitiveness is expected to expand further in the coming years.