E-commerce Statistics in Georgia (2026)

By 2026, Georgia's subscription e-commerce market has seen significant expansion, with revenues reaching approximately $520 million. The growing internet infrastructure and increased smartphone adoption have contributed to the rising consumer interest in subscription services across sectors like media, digital products, and personal care.

The market's penetration rate of 29% indicates a mature digital economy with a substantial portion of the population engaging in recurring online purchases. With over 1.2 million users and numerous local platforms, businesses are focusing on personalized subscription offerings to capture consumer loyalty and foster sustainable growth in Georgia’s digital retail landscape.