Georgia's social media ad spend is projected to reach USD 150 million in 2026, reflecting robust growth driven by increased digital adoption among businesses. The average expenditure per business is expected to be around USD 12,000, indicating broader investment in targeted marketing strategies. Social media marketing ROI remains high, with an estimated 150% return, demonstrating effective campaign performance and engagement.
A significant 78% of Georgian businesses are anticipated to utilize social media ads this year, emphasizing the importance of digital channels for growth. Facebook continues to dominate as the preferred platform, offering extensive reach and advertising tools. Overall, Georgia's digital marketing landscape is expanding rapidly, aligning with global trends and supporting economic development through targeted social media campaigns.