By 2026, Georgia's PPC advertising budget is expected to reach approximately 45 million USD, reflecting increased digital marketing investments. The average CPC of 1.20 GEL indicates competitive bidding, especially on mobile platforms which generate 72% of PPC clicks. Digital ad spend continues to dominate traditional advertising, with 65% of total ad budgets directed toward PPC campaigns, emphasizing the country's shift towards online marketing channels.
The growing number of active campaigns, estimated at over 12,500, shows the expanding digital advertising ecosystem in Georgia. Businesses increasingly recognize the importance of targeted PPC strategies to reach local and international audiences. This trend is driven by higher mobile device usage and improved internet infrastructure, making digital advertising more accessible and effective for Georgian companies seeking growth.