In 2026, Pinterest continues to grow as a key social commerce platform in Georgia, with 2.5 million active users. The platform’s shopping features have significantly increased retail engagement, generating approximately 150 million USD in social commerce revenue. Georgian consumers are increasingly relying on Pinterest for product discovery, with an average monthly spend of 60 USD per user, highlighting a strong digital shopping trend.
Retailers in Georgia are rapidly adopting Pinterest shopping tools, with over 3,200 businesses now leveraging the platform to reach customers. The conversion rate remains high at 4.8%, indicating effective marketing and seamless integration of social commerce. As digital adoption accelerates, Pinterest is poised to play a pivotal role in Georgia’s e-commerce ecosystem in 2026.