Georgia's mobile ad spending in 2026 has reached €150 million, reflecting rapid digital growth and increased smartphone penetration. Marketers are prioritizing mobile channels, which now account for nearly half of the digital advertising budgets. The high reach rate of 67% indicates effective targeting and expanding consumer engagement through mobile platforms, making it a key area for brands aiming to boost their visibility.
The average CPM of €4.50 suggests competitive pricing for advertisers aiming to maximize ROI in a growing market. With a 12% annual growth rate, mobile advertising in Georgia is expected to continue expanding, driven by increased internet access, digital literacy, and evolving consumer behaviors. Businesses are increasingly leveraging mobile ads to connect with the tech-savvy population, further fueling sector growth.