Instagram (78%)
Top Influencer Platforms
Majority of Georgian influencers prefer Instagram for content creation and audience engagement.
$15 million
Influencer Market Size (USD)
The influencer marketing industry in Georgia is projected to reach $15 million in 2026.
4.2%
Average Engagement Rate
Georgian influencers maintain an average engagement rate slightly above global averages.
45 million GEL
Influencer Marketing Spend (GEL)
Brands in Georgia are forecasted to spend 45 million GEL on influencer marketing campaigns.
12,000
Number of Active Influencers
The active influencer community in Georgia is expected to grow to 12,000 professionals.
In 2026, Georgian influencers predominantly favor Instagram, with nearly 78% of content creators using the platform for brand collaborations. This trend reflects Instagram's strong visual appeal and localized features that resonate with Georgian audiences. The influencer marketing industry is expanding rapidly, with a projected market size of $15 million USD, indicating increased brand investment in digital promotion.
Georgia's digital landscape continues to mature, with a growing number of active influencers reaching about 12,000. Engagement rates remain robust at 4.2%, suggesting authentic audience interactions. As local brands allocate around 45 million GEL to influencer campaigns, the influence of digital creators becomes a key component of marketing strategies across various sectors.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.