Automated Email Performance Statistics in Georgia (2026)

In 2026, Georgian companies have significantly increased their adoption of marketing automation, with nearly 70% integrating email automation into their strategies. The average open rate of 24.5% and a CTR of 3.8% indicate moderate engagement, reflecting improving content relevance and targeting. Revenue per email averaging 120 Georgian lari ($40) demonstrates growing monetization of automated campaigns, supporting the country's digital marketing maturity.

These trends highlight the importance of automated email strategies in Georgia's expanding digital economy. The 42% customer retention rate underscores the effectiveness of tailored messaging in maintaining customer loyalty. As businesses continue to refine automation techniques, we expect further improvements in engagement metrics, fostering more personalized customer experiences and higher ROI for Georgian marketers.