Georgia is rapidly advancing its digital marketing landscape, with over a third of companies integrating AI technologies by 2026. The substantial increase in AI investments, totaling approximately 220 million GEL, reflects strong confidence in AI's potential to optimize marketing efforts. This growth is complemented by rising digital ad spends, reaching 120 million USD, indicating a shift toward data-driven advertising strategies that enhance customer targeting and engagement.
Furthermore, a significant portion of Georgian businesses—68%—utilize AI for customer insights, improving personalization and service quality. The adoption of marketing automation via AI also continues to grow, with 42% of companies automating various marketing tasks. These trends demonstrate Georgia's emerging digital maturity and its strategic focus on leveraging AI for competitive advantage in the regional market.