Georgia's affiliate marketing sector in 2026 is characterized by a dominant mobile share of 72%, reflecting widespread smartphone usage and mobile-optimized campaigns. Revenue from affiliate marketing is projected to reach USD 120 million, driven by increased e-commerce activity and digital adoption across the country. The total digital ad spend has surged to USD 250 million, indicating strong growth and advertiser confidence in digital channels.
With approximately 15,500 active affiliates, Georgia's market is becoming more competitive and sophisticated. The average e-commerce conversion rate stands at 4.2%, demonstrating effective targeting and campaign strategies. This growth underscores the country's expanding digital economy and the vital role of affiliate marketing in driving online sales and brand awareness.