Georgia's affiliate marketing sector has experienced significant growth, driven by increasing internet penetration and e-commerce adoption. The average commission rate of 12.5% reflects a competitive landscape, incentivizing affiliates to promote local and international brands. With digital advertising budgets reaching ₾150 million, the industry is poised for further expansion, boosting earnings for marketers and businesses alike.
The affiliate marketing revenue in Georgia is projected at $250 million, with around 45,000 active affiliates contributing to a dynamic digital economy. Notably, affiliate-driven sales account for 38% of retail transactions, underscoring the sector's importance in Georgia's retail ecosystem. As digital adoption accelerates, Georgia's affiliate marketing environment is expected to become more sophisticated and lucrative.