€2.8 billion
Total Video Ad Spend
Projected total investment in video advertising in France for 2026
68%
Digital Ad Share
Percentage of total ad spend allocated to digital channels
€35
Average CPM for Video Ads
Average cost per thousand impressions for video ads in France
150,000
Number of Video Ad Campaigns
Number of active video ad campaigns across platforms in 2026
€1.9 billion
Mobile Video Ad Revenue
Revenue generated from mobile video advertising in France
France's video advertising market is expected to grow steadily in 2026, driven by increased digital consumption and mobile usage. Brands are allocating more budget to video formats due to higher engagement rates and better ROI, especially on social media and streaming platforms.
The shift towards programmatic advertising and targeted campaigns is enhancing efficiency and reach for advertisers. With the rise of connected devices, the French market is poised for a significant increase in mobile video ad revenues, making it a vital component of digital marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.