In 2026, Finnish businesses are earning an average of €45 per email subscriber, reflecting increased personalization and targeted campaigns. The email open rate remains steady at 28%, showing consistent engagement levels despite the rise of alternative communication channels. Click-through rates are slightly up at 4.3%, indicating improved content relevance and call-to-action effectiveness. The total number of active email subscribers has grown to 5.2 million, driven by digital adoption across sectors.
Email marketing continues to deliver substantial ROI in Finland, averaging €36 for every €1 spent, highlighting its importance in the digital marketing mix. Companies are investing more in data-driven strategies and automation, which enhances personalization and customer retention. The increasing subscriber base and engagement metrics demonstrate the sector's resilience amid evolving digital trends and a competitive landscape.