FJD 45 million
Total digital ad spend
Projected total advertising expenditure on digital media in Fiji for 2026
32%
Video ad spend percentage
Share of total digital ad budget allocated to video advertising
FJD 0.45
Average CPC for PPC
Average cost per click for paid search campaigns in Fiji
68%
Mobile ad spend share
Percentage of digital ad budget spent on mobile platforms
78%
Internet penetration rate
Percentage of Fijian population with internet access in 2026
As internet penetration reaches nearly 80%, advertisers in Fiji are increasingly focusing on digital channels, especially mobile platforms. This trend highlights the importance of optimized video content and targeted PPC campaigns for brands aiming to engage consumers in Fiji’s expanding digital ecosystem. The growth in digital advertising indicates a mature digital market poised for further expansion.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.