Fiji's social commerce sector is experiencing rapid growth in 2026, driven by increased internet access and smartphone adoption. With 1.2 million users engaging in online buying, the sector is becoming a vital part of the local economy, generating approximately 45 million FJD in revenue. Platforms like Facebook and Instagram dominate, facilitating a seamless shopping experience for Fijians, especially in urban areas.
Consumer confidence in social commerce is rising due to secure payment options and improved logistics. The average spender invests around 37.50 FJD monthly, reflecting a robust digital shopping culture. Businesses are increasingly leveraging social media influencers and targeted ads to reach audiences, further fueling the sector's expansion and fostering digital inclusion across Fiji.