Fiji's social commerce sector is experiencing steady growth, with a conversion rate of 4.8% in 2026, reflecting increased digital engagement among consumers. The total revenue from social commerce has surpassed FJD 45 million, driven by widespread smartphone use and favorable infrastructure developments. Social media platforms like Facebook and Instagram remain dominant channels for online shopping, especially among younger demographics.
The average purchase value of FJD 150 emphasizes the increasing trust and convenience of social commerce. Mobile transactions constitute 78% of all social commerce activities, demonstrating the importance of mobile-friendly platforms. As Fiji continues to expand its digital economy, businesses are investing more in targeted social media marketing to capitalize on this rising consumer trend.