Fiji's e-commerce sector has experienced rapid growth, with over 2,150 active Shopify stores by 2026. The average store now earns around $4,200 USD monthly, reflecting increased consumer spending and improved digital infrastructure. Mobile optimization is a priority, with 78% of stores being mobile-friendly, catering to the high mobile usage rate among Fijian consumers.
This digital expansion is driven by a rising middle class and government initiatives promoting digital literacy. Local entrepreneurs increasingly rely on Shopify and similar CMS platforms to reach regional and international markets. The growing e-commerce ecosystem is positioning Fiji as a notable player in the South Pacific's online retail landscape, fostering economic diversification and innovation.