Pinterest has seen a significant rise in Fiji, with approximately 150,000 active users engaging in e-commerce activities by 2026. The platform's visual nature supports local businesses and artisans, boosting sales and brand visibility. The average user spends around FJD 150 monthly on Pinterest, reflecting growing consumer confidence in social commerce. Notably, over a third of active users are involved in purchasing, indicating a mature social shopping environment.
The dominant product category on Pinterest in Fiji remains home decor, driven by consumers seeking inspiration and unique local crafts. The social commerce sector generated FJD 25 million in revenue, highlighting its contribution to the economy. As digital adoption continues to grow, Fiji’s social commerce landscape is expected to expand further, integrating more local brands and innovative shopping features to meet consumer demand.