In Fiji, the average email click-through rate of 4.8% in 2026 indicates steady engagement levels, driven by targeted content and mobile accessibility. The open rate of 22.5% reflects growing familiarity with email campaigns among consumers, signaling increased trust and relevance. Businesses are increasingly leveraging mobile-friendly designs to capture the attention of the majority who access emails on smartphones, contributing to improved campaign performance.
The total email subscriber base has reached approximately 1.2 million, highlighting the expanding digital reach of Fijian companies. With an average of over 15,200 emails sent per month per business, email marketing remains a vital tool for customer engagement and sales. As digital literacy improves, more businesses are adopting email strategies, fostering a more connected and responsive market environment in Fiji.