Ethiopia has seen significant growth in SSL adoption, with 35% of websites now secured, reflecting increased awareness of online security. The total count of secured websites has grown to around 220,000, driven by expanding digital businesses and government initiatives. Mobile web traffic dominates at 62%, underscoring the mobile-first digital landscape in Ethiopia.
Despite improvements, average website load times remain slightly high at 4.2 seconds, indicating room for infrastructure enhancement. Digital payment adoption has also surged to 27%, supporting the country's shift towards a cashless economy and boosting e-commerce growth in the region.