Social Commerce Payment Statistics in Ethiopia (2026)

Ethiopia’s social commerce landscape has rapidly expanded, with 12 million active users in 2026, driven by increased smartphone access and mobile money services. Digital payment adoption has reached 45%, reflecting growing trust in electronic transactions amidst a young, tech-savvy population. The average transaction value remains modest, but overall revenue shows significant growth compared to previous years, indicating a maturing digital commerce environment.

Mobile payment platforms dominate social commerce transactions, accounting for 62%, thanks to widespread mobile money infrastructure. This trend supports small businesses and entrepreneurs, fueling local economic activity. As Ethiopia continues to develop its digital economy, these statistics suggest a promising future for social commerce, with increasing user engagement and digital payment integration enhancing consumer convenience and business efficiency.