Shopify Store Growth and Website Builder Statistics in Ethiopia (2026)

Ethiopia's digital commerce landscape has seen rapid growth, with over 15,000 Shopify stores operating nationwide by 2026. The increase in online shopping is driven by improved internet access and mobile device adoption. Stores are attracting an average of 1,200 visitors monthly, indicating steady consumer engagement. The total e-commerce revenue has reached USD 250 million, reflecting expanding digital retail opportunities in the country.

The market is predominantly led by Shopify, holding 65% of the website builder market share in Ethiopia. Setting up an online store now takes approximately four and a half days, signifying improvements in platform usability and local support. This growth demonstrates Ethiopia's increasing digital maturity and the rising importance of e-commerce for local entrepreneurs and small businesses seeking regional and global markets.