Pinterest Shopping & Social Commerce Statistics in Ethiopia (2026)

By 2026, Pinterest has become a major platform for social commerce in Ethiopia, with over 4.2 million active users engaging in shopping activities. The platform's visual appeal and targeted content have significantly boosted product discovery and purchases, leading to an estimated USD 150 million in revenue from social commerce activities. The growth reflects increasing smartphone penetration and digital literacy among Ethiopian consumers, fostering a vibrant online shopping ecosystem.

Ethiopian businesses are leveraging Pinterest’s visual platform to reach local and diaspora markets, with an average monthly session count of 8.5 million. The e-commerce conversion rate has risen to 4.8%, indicating improved marketing strategies and user trust. With an average spend of USD 42 per buyer, social commerce is poised to further expand, contributing substantially to Ethiopia's digital economy and retail sector development.