In 2026, Eswatini's internet users have grown to approximately 1.2 million, reflecting increased digital adoption. A significant 85% of search traffic comes from mobile devices, indicating high mobile dependence for internet access. The rise in zero-click searches, now at 68%, suggests users are increasingly finding answers directly on search results pages, possibly through featured snippets or knowledge panels.
Digital advertising continues to expand, with Eswatini spending around E42 million (USD3.2 million) annually. This growth highlights the country's evolving digital economy and the importance of search engine optimization strategies. As more users rely on mobile devices, businesses must adapt their digital presence to capture this mobile-centric audience effectively.