Eswatini has seen a significant increase in CMS adoption, with WordPress capturing 65% of the market share in 2026. The country hosts approximately 45,000 active websites, reflecting growing digital engagement and local business expansion online. The monthly creation of new websites remains strong at around 7,200, indicating ongoing digital transformation efforts across various sectors.
Most websites in Eswatini attract about 12,500 visits per month, showcasing active user engagement. The surge in e-commerce sites, totaling around 18,000, highlights the country's move toward digital retail. This trend suggests a maturing online ecosystem, driven by improved internet infrastructure and increasing digital literacy among entrepreneurs and consumers.